The EMEL Group is a leading business conglomerates which has grown
substantially over the last 45 years. The Emel Group’s headquarters are
situated in Lagos, the commercial capital of Nigeria, where the group
started out in 1966 as a traditional trading outfit. The Group also has
extensive operations on China, Hong-Kong and India.
The Group’s main activities are as follows:
- Sewing Machines
- Household Products
- Luggage
- Seating Solutions
- Building Materials
- Power Solutions
- Corporate Sales and Promotions
Job Title: New Product Development Manager
Job Description
Position Summary -:
This person will work closely with the business line, directly within
the market and cross functionally within the organization to identify
and evaluate product opportunities and ensure their success in the
market with rigorous validation and product differentiations.
Identify and analyze product opportunities for their commercial impact and competitive differentiation.
CORE RESPONSIBILITY:
Primary Focus: Product Development Guidance—value prop and
market/customer insight in driving the development of world-class House
hold (HH ) products to Nigerian market.
Effectively identifies, analyzes and articulates market insight,
customer needs, buying preferences and value proposition for target
segments that drives successful new development and delivery of products
and services.
Collaborates in the development of long-term portfolio planning and
develops strategic price-setting strategies and long-term platform and
product roadmap for platform and product development.
Drives development of product and sales platform roadmaps that
successfully merge customer needs (articulated and latent), customer
requirements with developments for HH product category success.
Produces and drives credible market-based forecasts. Sizes market
opportunities and profit pools for new product development. Provides
valuable insight to the product generation process and ensures
successful preparation of products for launch into the marketplace.
Produces comprehensive, effective and actionable product plans.
Utilizes customer and competitive knowledge to drive differentiated
product positioning for a product line or platform and smooth transition
of new product in the in-market portfolio.
Identifies, establishes, and manages strategic partnerships, including
relationships with customers, suppliers, and industry opinion leaders.
This position focus on identifying Nigerian customer needs for existing
Household 500+ SKU’s , propose each of exiting SKU’s based user
requirements & customer segmentations.
This includes identifying unique attributes of each SKU & support /
match customer requirements on continuous basis, according to which
segment we are servicing.
Make clear plans to meet those identified needs & propose which needs to be adjusted based customer priorities
Liaise with HK office to amend / customize product range based on customers’ needs.
Propose a cost efficient way to deliver our product message to retailers
& end users including: BTL, Positioning, messaging, benefits,
promotional mix & sales tools.
Communicate with HK / China office for new product sourcing with OEM, working closely with the sourcing manager in HK.
Working in close collaboration with internal team as well as customers,
understand product packaging, design & etc. Managing and owning a
full critical path of the entire product lifestyle.
Desired Skills & Experience
Bachelors Degree
MBA is preferred.
3-10 years’ experience in a similar product management, marketing, or
business development role including experience in managing a product
line, life cycle , pricing, and forecasting and supply/demand
responsibility
Will have worked closely with major multiples in a customer facing role.
Knowledge of current New Product Development systems.
The ability to work unaided and on your own initiative is a key.
Experience of dealing with suppliers.
Engaged in extensive research work in FCMG products (not food)
Strong customer focus with a demonstrated track record of successful customer interactions.
Strong communication (written and verbal), interpersonal, relationship
building, analytical, project management and planning skills are
necessary to be successful in this position.
Willing to travel outstation at any given time.
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